COVID-19: How to Proactively Manage the Impact of Future Hotspots

Watch the On-Demand Webinar

COVID-19 not only changed how we work, learn and socialize but also how we shop. Earlier this year, COVID-19 driven panic buying cleared shelves and disrupted everything from supply chains to digital marketing campaigns.

As we head into winter, the traditional cold and flu season will add another layer of complexity to predicting shopping behavior. The key to success will be your ability to accurately identify future COVID-19 outbreaks with enough lead time to avoid out-of-stocks across the end-to-end supply chain and optimize shopper marketing plans.

In this on-demand webinar, you'll learn:

  • The impact of COVID-19 panic buying and how to determine how much of your product is sitting on consumer's shelves (pantry loading)
  • Identifying future COVID-19 Hotspots and generating actions around outbreaks
  • Incorporating COVID-19 Hotspots Insight into digital marketing plans

Speakers:

  • Louis Auriemma, Manager, Digital Marketing & Media Strategy, RB
  • Brad Pope, Head of Customer Success, Kinsa
  • Oliver Simpson, Program Director, RB

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The Leading Illness Trend and COVID-19 Hotspot Forecasting

Interested in learning more about how CPG and retail brands are using Kinsa's state of the art illness insights?
Request a meeting and we can show you how brands are using Kinsa Insights to manage their digital marketing plans, preventing out-of-stocks, and improving the relationship with their retail partners.  

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